The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
adidas - adidas to release existing YEEZY product in May 2023
Adidas's Sale of Yeezy Sneakers Brings in 400 Million Euros - The New York Times